OK don’t answer that. I want you to think about it. What made me want to ask such a question? The following headline.

Edelman survey: Trust in all media plunges!

You can read more here.

Quite simply it makes me so sad: sick to my stomach in fact.The results of this survey indicate that the vast majority of people operating online have encountered liars. Damned liars in fact.

Why can’t more of us be truthful? Why don’t we care about our own personal reputation and that of our clients? When working online (or anywhere else for that matter) the most important thing to me is that I am dealing with others honestly, and that they do the same in return.

Is this what it’s come down to?

The following findings (along with a lot more) are sad testimonials to the number of people who look upon their friends and associates as just someone else to make a quick buck off.

- Trust in information from friends and peers, “people like me,” dropped by 20 points, from 47 to 27 percent.

- Trust in information from digital media–blogs, social networks, and free content sources like Wikipedia or Google news, remains low: only between 11 percent and 22 percent of respondents express trust in information about companies from these sources.

Are you just another person who’s building a brand on a lie? It can’t last and it won’t. We should all do our bit right now to stop the lies. Stop misleading people and learn to think long and hard before we print anything online. Our livelihoods may depend on it.

You can fool some of the people all the time and all of the people some of the time, but you can’t fool all the people all of the time. My apologies to Abraham Lincoln but that’s almost a universal formula.

Building Your Brand in an Environment of Trust

Building trust is (or should be) a very serious business. Here are a few rules to make sure your trust-meter remains intact:

• Never lie or misrepresent yourself or a product or service.
• Never back up someone you know is lying, either in words or by endorsing them via social media.
• Don’t be afraid to call someone out if you know for sure they’re lying.

If you don’t do it, perhaps no one will. And it’s an interesting thing that if you show some courage and stand up to someone who’s doing something you disagree with, very often others will support you: they agree with you but they don’t have the personal courage to do what you’ve just done! You don’t need to do it publicly either. You’ve still done the job if you contact someone privately if you know that they’re contributing to the growing environment of mutual mistrust because they’re not operating ethically in whatever way.

Consider also that creating a fake Twitter account to air your views might just be another part of our problem. Too many people are hiding behind fake social media personas where they feel it’s OK to do and say things that they’d probably never consider doing in real life. But then again, maybe they would if they knew no one would find them out and that’s the root of the problem we have here.

It’s a well known cliche that in war truth is always the first casualty. Let’s work to make sure that in years to come our grandchildren don’t say ‘when the Internet was born truth laid down and died.’

That was my periodic Rant. Consider it over.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Wow! Why is it that all the disasters seem to happen in January, or right at the end of December so that all of January overshadowed by them?

Using Our Skills to Help…

The SEO community, along with all the other communities on Twitter, Facebook and other social media channels, quickly started using whatever skills they possess to get the word out and help with what’s going on in Haiti right now. The poorest country in the Western hemisphere was struck by a powerful  7.0 earthquake on January 12 with a devastating result that is still only just emerging.

Last year it was the attacks on Gaza. which began on December 27 2008 and dampened our spirits throughout the month of January, also triggering a massive social media response. Before that, on December 26, 2004, the entire world was shocked at the worst Tsunami in history which caused an earth-shattering level of death and destruction in the countries bordering the Indian Ocean. Indonesia bore the brunt, and over a quarter of a million people lost their lives, although some estimates put the number much higher.

Step Back and Take a Deep Breath

It’s sometimes hard to focus on the good that is all around us at times like these. But I have personally been moved to tears by some of the truly great selfless acts I have witnessed over the past few days.

That’s why I especially appreciate efforts on the part of my Twitter friends to raise awareness and funds to help the people of Haiti. They are unstinting and as of January 16, social media efforts together had raised an amazing US8 million for Haiti relief.

A Wall Street Journal article pinpointed the many ways in which Twitter has been particularly useful to worldwide efforts to help the people of Haiti. Twitter and Facebook have been used for locating lost relatives, raising awareness on the magnitude of this disaster, and even coordinating relief efforts.

Here are some of the millions of Tweets that are focusing on Hait right now:

Elsewhere on the Web…

Google Crisis Response page

Hatian-Americans turn to Facebook in search for loved ones.

& Midnight Moguls is Born

I am particularly excited, and honored, to be part of a wonderful movement just being started up by Scott ‘Social Media’ Allen @ScottAllanto help those who are out of work due to the sagging economy right now.

He set up Midnight Moguls as a hub where in return for an offer of help for those affected by the present economic crisis you get a little promotion by Midnight Mogul members. Please support us and spread the word to people you know, especially on Twitter.

In addition to helping out over at the Midnight Moguls website, I am offering resume-editing for anyone looking for a job right now. You can Tweet me @ISpeakSEOif you want more info.

What can you give back to the community?

Brand-Building & Reputation Management

If reputation management is a headache you’re already encountered, or if you’re one of the many businesses where your reputation could be attacked through no fault of your own, then you should prepare yourself to get busy on social media. The many social media channels are a proactive reputation management gift to anyone who would like to fend off a possible reputation attack, or fix a disaster that’s already happened.

Social media is the cost-conscious way of tweaking your brand in any direction you like: compare a cost of zero with the hefty price tag that comes with traditional media. And if you’re the type who doesn’t like to try anything until the big boys have tried it first, bear in mind that brand-giant Pepsi has decided to forgo its traditional superbowl ads on TV in favor of social network promotion online. The saving? Word is they’ve put aside $20 million to use as prizes for social media campaign, which involves competitions. Could that have been their previous budget for the superbowl ads?

Of course you can launch a paid social media campaign, which can set you back up to $10,000.00 per tweet. But I wouldn’t recommend it. This is missing the whole point of social media in my opinion, and if you do it right you could get exactly the same result without the disapproving looks (yes this kind of advertising can actually get you unfollowed on Twitter) or the hefty price tag.

Let’s have a brief look at how you might create a social media campaign

Facebook

All social media campaigns begin with opening an account and following best practices to make sure you don’t alienate your new network.I haven’t found a better or more comprehensive guide to using Facebook than Mashable’s. Highly recommended whether you’re new to Facebook or a seasoned user.

Create a Facebook Group and Fan Page for your product or service. Don’t beat people over the head about it, but share useful content and build friendly networks and your reputation will take care of itself. If you do a good enough job of this you could even find that a few of your friends are prepared to put themselves on the line to defend your reputation.

Twitter

Personally I consider Twitter the best reputation management tool of all. You can monitor what people are saying about you through the many Twitter search tools and address the comment if they’re bad. You can build fantastic friend networks, and like Facebook, if you’re a good Twitter friend, your contacts will likely do a great job of defending your honor online. Twitter conversations are often indexed, so can be searched through the engines, and not just through 3rd party Twitter tools.

Digg

If you can come up with a story or event that is so newsworthy that it hits the first page of Digg, you’re basically made. Online this is like making the front page of the NYTimes. Digg is not as much fun as it used to be though, and getting a story to hit the front page can be stressful. Personally I prefer to use Facebook and Twitter for fun and effectiveness.

What Else

There are many other social media channels that you might like to explore. Used together they can help you build a truly amazing social media campaign for brand building or reputation management.

Indicating that great things are expected for Arabian startup Arab Crunch, Ex-Vice President of Yahoo, Basil Ojjeh has invested an undisclosed sum, expected to launch Arab Crunch to assured stardom on the Internet.

Arab Crunch owner and CEO, Gaith Saqer  is about to hit paydirt. The fact that an ex-Yahoo exec is willing to play the role of angel investor to Arab Crunch is an indication of the expectations for the Middle East’s answer to TechCrunch.

An Arab Crunch blogpost described the purpose of …

“ArabCrunch.NET will facilitate knowledge transfer and enable veterans from Silicon Valley to work with and mentor young talent from the MENA region,” said Bassel Yassine Ojjeh, a former Senior Vice President of Yahoo!, Inc. USA, a serial entrepreneur and Board Member of ArabCrunch Group, who led the round of funding.”

I hate to admit this but…

This is going to have to be one of my occasional posts about me. If you’re not new here, you may have noticed I haven’t posted for a while.

I’ll be painfully honest with you: I’ve been thinking seriously about what it’s all about online, with social media and everything.

You know how sometimes you get all introspective and start comparing yourself negatively with everyone? That’s where I’ve been this past week.

You see, from my perspective, and despite the fact that I know as much as any social media expert, everyone seems to be having a far better time on social media than I am. Social media has become a chore, notwithstanding my truly outstanding connections. Here are a few of the reasons why.

I may have mentioned this before, but FaceBook is driving me nuts with all those phony-feeling applications. And I’m totally not surprised about the recent revelations that FaceBook quizzes can be dangerous, by exposing too much about you to those with criminal intent.

FaceBook? Yep. I feel so bad. I want to go down that list of stuff waiting for my attention and click ‘ignore, ignore, ignore….’

It all feels so fake. Same with my Twitter account. I loved it to start with, and I am reluctant to part company with my precious Twitter account. But now I get this awful hollow feeling from reading tweets that don’t interest me from people I don’t even like in some cases. And yes, I do unfollow. It feels as if we’ve all missed the point of social networking.

Digg–so many people never even bother to try and network: all they want is my Digg. Same with Mixx, although it’s still more friendly over there.

Experts have been telling us from the beginning (well the genuine ones anyway) that we need to make our social media connections count. It’s all about being mutually relevant and having a good feeling about those you interact with.

Applications like TwitterGrader, while they certainly have a place in social networking, have also contributed to the negative feelings that many of us are experiencing. Far too many Twitter and FaceBook users, along with users of most of the other social media sites out there, are wildly connecting all over the place, sometimes with people they’ll never even interact with once, in order to get a better grade. Where’s the logic in that?

I despise the fact that some people are proud of having connections with 30,000 people. What for? To me it’s missing the point altogether.

If you think I’ve lost it, look here: Seth Godin is saying the same thing here:

I’m going to take a deep breath and ignore all the social media grading applications out there from now on. I want to get back the sincerity of my social media networking: networking because you like the people, because you can be of sincere help to each other, and because overall you’re contributing to making the Net a better place.

Going through all my social media accounts and pruning them will return me to sanity. It will cut hours off the time I need to spend servicing those accounts at present. It will make those moments of true networking, the ones that carry you through a bad week, inspire you to move upwards and onward, and generally make you feel it’s all worth it after all, far more likely to happen. and that, after all, is why we’re here. Isn’t it?

I hope that you’ll agree with me and decide to at least take a step toward doing the same thing. Let’s make social media meaningful once more before it’s too late.

Ever heard that you need a plan to get ahead? It’s sometimes exceedingly tricky to formulate a plan though isn’t it? Luckily, in online business it’s really easy to formulate a plan to get ahead in your niche–whatever that is.

Finding Your Niche Competition

First you need to identify those websites that are ahead of you in the search results for your chosen keywords. You can do this by doing a search on Google, Yahoo and Bing (and whatever other search engine you’re interested in) for the words and phrases you want to be searched for. Take a look at the top 10 results for each one. Check what other keywords/phrases these sites are using because you can often come up with some interesting new search terms you hadn’t thought of by doing this.

Comparative Analysis

Then you do a comparative analysis on each of the top three, and you’re away. You will have an itemized roadmap that will take you exactly where you want to go, and you will be able to implement it at your leisure-whenever you have a few minutes to spare.

Let’s take a closer look at the criteria:

1. Search terms (we’ve already covered that)
2. Title tags (what you see in the top, left-hand corner of your screen for each page). This is arguably the most important item of optimization. It dictates a large part of how the search engines see you. If you have fabulous content, but your title tags say ‘welcome to (your name)’ you will be sunk. Don’t miss the opportunity to put to or three of your major keywords in here, starting with the most important.
3. Your article/post title should also include at least one of your major keywords.
4. Look at the images your competition is using. Learn from this, and try to get bigger, more interesting images onto your pages, not forgetting that there is a balance: make the images too big and you’ll make your pages slow to load. Oh, and don’t forget the alt-text because this does matter for a number of reasons.
5. Make sure that your web content is far and away more readable, and more informative than that of the competition.

It will help if you arrange your results in a table for at-a-glance assessment.

Avoid putting all your eggs in one basket…

Don’t rely too heavily on a competitive analysis though. Nowadays off-page activity can have a major impact on your ultimate traffic and visibility results. Social media is a must. Don’t overlook Twitter, in particular, as a tool for networking, getting the word out, and even getting valuable links for your website.

It’s time to start taking social media seriously if you haven’t up till now. I’m going to take a look at all the major social media sites in a new series: Social Media for Business.
As I predicted at the beginning of the year, social media is becoming more and more important as a business tool and you ignore it at your peril.

First up is FaceBook

Personally I find FaceBook extremely time-consuming but I have to concede that it can be a powerful business tool when used properly.

As with all social media its greatest benefit is that it allows you to have a greatly extended reach: your profile can potentially expose you to thousands of visitors online. If you do it right and that’s a big if.

FaceBook Demographics

If you’re wondering exactly what is the potential for extended reach, consider that FaceBook has a whopping 175 million users: only 50 million of them are in the US and 9 million in the UK. So if you’re an international outfit, you need applications like FaceBook to make sure you’re getting the potential international coverage you need.

“Yeah, but all you get on FaceBook is kids obsessed with games and music…” Not so! The fastest growing demographic on FaceBook is the 33-40 year-olds, but the over 55s are close behind them. Those are powerful demographics for the business crowd aren’t they?

There are three very important rules you need to follow if you want to be a social media success: I’ll be repeating this later because it doesn’t just apply to FaceBook:

• Never, ever be aggressive or rude. If you wipe someone out on FaceBook chances are it will go viral because everyone loves a fight. But you will put people off doing business with you for good. Always be nice even if you disagree.
• Keep your readers engaged: include interesting stuff for them and…
• Give people something to take away. Nothing creates likeability than solving another person’s problems for them–for free. It is a great concept that John Jantsch of Duct Tape Marketing talks about in detail.

You need to spend time connecting with people on FaceBook, and once you’ve done that you need to spend more time engaging with them. If you’re not prepared to do that then perhaps Social Media in all its glory simply isn’t for you.

Engage with your customers on a personal level

One of the hugest advantages of engaging with your customers through social media is that they get to see a side of you that they normally wouldn’t: you become a friend to them and everyone loves to do business with a friend. Successful FaceBook users, or Power Users, find that their business grows virally because they’re giving people what they want or need, so those connections go away and tell other connections to go check it out.

If you ever run into reputation problems online (if, in other words, you have someone publishing unpleasant stuff about you), a strong FaceBook presence can be a wonderful ally in your reputation management strategy. You can also use FaceBook for proactive reputation management. Which is basically making sure that the naysayers can’t get a foot in the door.

So what can you do to make sure that visitors find your FaceBook page engaging and useful?

• Industry news (trade shows, exhibitions, product recalls…you get the idea)
• Tips on using your products/services
• Stories about how your producst/services have helped people
• Stories about your employees and your customers
• Special offers
• You can link to or provide product reviews

One more very important point: you can also advertise directly on FaceBook. With numbers like 175 million and a great demographic you can be sure that your ads will come up in front of the right people. Highly targeted marketing like that is hard to come by.

You might find some useful additional points in this article:  How to develop a FaceBook page that attracts millions of fans.

‘Change’ seems to be the predominant keyword for 2009. Changes are being felt on every level, and despite the slump, and despite the terrible start to the year I feel that many of them are positive ones.
OK, to start with I spose you’re wondering why I didn’t just say ‘my predictions for SEO in 2009?’ In short, I feel that SEO is becoming less and less a standalone issue and more and more an integral part of online marketing. More importantly, I feel that more so than ever before you will need to implement a multi-pronged online marketing strategy if you want to carve out a decent share of your niche market in the coming year.

So let’s get to it.

1. I predict that the beginning of Google’s downfall has, in fact, already started, and will begin to be detectable around the middle of 2009. It will take a few months for word of this to get around, and another few months for most people to grasp the fairly astounding implications.
2. Expect to spend a lot more time considering your niche because this will be of increased importance. Even more so than it has been in recent years. The Internet is huge and the only way that search engines can serve their visitors well is to break it all down into bite-sized chunks.
3. To this end, expect to see fewer and fewer webpages optimized for single-word search terms. Could it be that the time has come when long-tail search is actually more important than even two-word search terms? We shall see…
4. I feel that we will see more and more niches that actually are an ‘intersection’ between two niches: If you’re not sure what I’m talking about, then Karl Long might clarify it for you. But in any case, you should definitely read The Medici Effect (free download alert) because this concept is going to come into its own in 2009.
5. The time has gone where a marketer could just throw up a site and scare up some traffic. Social media is the way of the future. Online marketers will rely more and more on social media marketing for

Online branding
advertising
traffic
and even market research/product creation

6. We won’t see much evidence of the so-called economic slump online. Here’s just one survey that shows that only 25 percent of online marketers plan to cut their advertising budget in 2009:
7. Branding is going to be a lot more about who you network with and how they see you, than how many advertising bucks you’ve invested. This has already started to manifest: a famous case was the Motrin ad that was pulled because of the response from moms on Twitter. Here’s another site that talks about how important it is to network in order to grow your business.

It will be interesting to look back at the end of 2009 to see how close this list was, and to also take a look at some other marketing predictions for 2009. Do hope you’ll join me in December for that.

Overwhelmingly, and tragically, online businesses approach the subject of reputation management entirely from the wrong angle. That is to say they don’t manage their reputation at all until disaster strikes.

Without any doubt Proactive Reputation Management is the way to go.

If you lay the groundwork your reputation is going to be a lot easier to protect. In fact, if you’re truly proactive in your approach, you should end up in a position where no one single miscreant could possibly affect the way your audience or client-base sees you. The stronger your online network, and the wider your reputation, the more difficult it would be for any entity to affect your status online.

So how do expert reputation management gurus go about protecting themselves? Most professionals talk about ’strengthening your brand,’ but give very little concrete advice on how you should go about doing this.

Strategies like providing a great product or service are common sense, but it’s not always enough. There’s always going to be the odd person who doesn’t see your product for what it is and raises the roof because he or she feels they have been sold short.

It all starts with a rock-solid network. If you have good connections online, you will have an approachable group of supportive friends and associates who will be happy to help you out with some social media voting-up, and who may even bring along the strength of their networks too.

Creating an interactive blog or website can be a vital tool, as reputation management expert Andy Beal, owner of Trackur mentions in his interview with Martijn Ros.

When a company creates an interactive online profile, it’s effectively telling its stakeholders -customers, investors, employees, etc- that it cares about the community and wants to be a part of the conversation. When an online reputation crisis hits, companies that have an social media profile are more likely to be given the benefit of the doubt and more likely to be able to respond quickly, within that channel.

I advise my clients to look for the “centres of influence.” Where are their stakeholders hanging-out online? When you understand the types of social media your stakeholders are using -maybe they prefer blogs over forums -you’ll increase your chances of successfully engaging them.

Social media channels that you may find useful for establishing a thriving social network, depending on your market and your niche, include:

FaceBook
MySpace
Twitter
Plurk
FriendFeed

Next, consider a creating a large amount of press release activity. Certainly you can do some of it yourself, but if you could be mentioned in press releases issued by other companies that’s a whole lot better. If you have been generous with mentions for members of your own network, this shouldn’t be at all difficult to arrange.

Great places to post online press releases are PRLeap and PRWebDirect.

Many social media channels also have associated tools that will help you to monitor your reputation free of charge. Take Cherpa for example. This application allows you to type in a keyword or phrase and you’ll immediately see where the buzz is across Twitter. It’s amazing. Of course it has many other uses, but reputation management is a major one. Personally, I see it as such a useful tool it’s almost worth joining Twitter just for the reputation management possibilities alone.

Another free tool to see where you’re mentioned online is Google Alerts. It has its uses but I find it quite limited, especially when you compare it with a comprehensive tracking tool.

Trackur is not free, but it’s the best reputation tracking software out there. If you have had problems in the past, or if you are expecting reputation management crises, then this would be a modest investment that could really pay off in a big way.

There is a class of social networking sites that is not so much ’social’ as professional, and while these won’t do you much good if you have a lot of negative stuff directed at you on the Internet, they are still powerful resources for getting the word out about you positively.

LinkedIn
Xing
Ecademy
Ryze
Yorze

LinkedIn has a facility for having your professional associates leave feedback about you. While the system can be abused, it still has it’s uses and the person leaving feedback has to have a LinkedIn account and cannot comment anonymously.
To get the maximum benefit from this kind of site, you need to take a different approach to that you’re used to on FaceBook or Twitter. To get an idea of what’s acceptable and what’s not, you might find these tips for using professional networking sites over at the Washington Post quite useful.

“Search engine optimizers’ Backhat social media optimization tricks can hurt you without you doing it yourself? Yes, it’s true, and here’s why.”

Today’s search engine optimization or SEO is rapidly changing to meet the New World Wide Web order of things. SMM (social media marketing) SMO (social media optimizing) SSM (social search marketing) and ‘personalized search’ are not only the catch-all SEO phrases or marketing fads of the moment: Search and social marketing now go hand in hand. Both social media and search optimization can work beautifully in tandem when used properly as a combined marketing strategy. Social media is here to stay, but Web 2.0 is old. Personalized Active Semantic Grid 3.0 is going to be the next Big Thing.

All in all, while technically things are different, nothing has really changed for SEO. What’s different to the Web as it was a short while ago is that Blackhats, marketers and Whitehats alike now use social media as part of their daily routine. The core principles of optimization have maintained identical faces in both worlds. Good gets good results and bad gets bad results. So most likely SEO professionals will continue to develop their talents and meet a demand through to the next phase of the Internet.

Why ramble on about what we already know? For some reason no SEO has yet broached the subject of the real issues with Blackhat optimizers. Once, link farms and mass directory submissions were just about standard practice, and when a Blackhat got started on your site, all that would be left was a disreputable, hollow husk. Even then, using these shady methods would hurt your ranking far more than they would help, and the same is true today. But what so many online business owners don’t realize is that when you have a Blackhat inside your social circle operating in stealth mode, you will unknowingly be ruining you own social search rankings just by associating with them.

“HOW in the WORLD could that possibly EVER happen?”

If you’re a quietly-observant person who is active on the internet, you may have already asked yourself this question. It may also be that you have already noticed the very thing I am about to unveil.

To make my point I can give some simple examples any social media user would have seen recently.

Blogs: Have you ever heard of Akismet? How about these spine-chilling terms: comment spam, feed scrapers, hacked blogs, hidden links, pingback spam, trackback spam, XSS injection? These are Blackhat tools and blog-abusing tricks. Every single one of these can destroy a site’s authority, ranking and traffic.

Take Delicious: Once a quality indicator for websites across the internet, now the most overcrowded, insanely dense sea of innumerable tags, more an exercise in pointlessness than anything at this point. What does that mean for you? Your bookmarks may or may not get credited, listed or scanned. Why? Because of the flood of spam, Delicious is now filtered to protect the site itself. Poisoned links can seep into your pool, fed by mass shares, bot armies and forced homepage listings that only seem interesting at first glance.

Digg: Wow this one is Easy. Digg.com has virtually ground to a halt in the last few weeks. Reports of hundreds, if not over a thousand diggers banned for unwittingly aiding technical social Blackhats. It’s a story that has played out many times, but perhaps not on so large a scale.

As the redirected sites and obviously ad-fueled ADVERTISEMENT INCORPORATED sites flooded the Digg gates, scores of unwittingly complicit users then vanished. A new community of new and old faces replaced them. Now those users are mingling in a social site permeated with fear. Yes, it could and probably will happen again.

StumbleUpon: This is by far the most dangerous target for users. Blackhats can send you direct pages, often in a friendly way that will leave you unsuspecting. Yet according to the terms of StumbleUpon, no click should be asked for or suggested. Users guilty of asking for Stumbles can be banned, no questions asked. So next time you get a Stumble request, ” blah blah … stumble and review plz” read “make me money … get banned dummy”.

Twitter: Twitter oh our cruel mistress of dread. It’s addictive once you get started, yet staring you in the face is the Blackhat core from the dark depths of the Internet. Everything from adult and hijack redirects to mass-Google blacklisting has befallen Twitter users. Again as a Twitter user you may not be doing anything you would think could harm you, but you can get tagged as a spammer by association, and this can be visible to everyone and totally out of your control on ratings sites all over the Web. Talk about a reputation management nightmare.

As you now may see, the Internet as we know it has changed, in many ways for the better, but in some ways for the worse. Facets and faces of marketing will always be part of any product or consumer driven society, therefore greed or need will always drive some to choose the darker path.The bright side for all of us is that as technology changes, new and better is always just ahead. Test it, try it, explore the possibility of the Web. Go search and be thoughtful, be vigilant while you’re being social. Consider your actions and your associates carefully, and all will be well.

Another ridiculous yet interesting searchable socialized rant-ramble by: Mich D … yeah the very same dude [ @MichDdot 4D twest U pleepz N tweepz ]