Should I Let My Inner Child Run Riot?

freedom

Almost a year-and-a-half ago I took a decision that was to have far-reaching consequences on every area of my life. It’s the main reason you won’t have been reading much of my writing lately. Quite Out of Character For Me… After twenty years of freelance consulting I arbitrarily, and quite uncharacteristically decided to accept an [...]

5 Tips for Managing SEO Client Expectations

Keep your SEO clients in the picture-manage their exectations!

Set Realistic Deliverables! SEO is one of those areas where, typically, deliverables can be open to interpretation, perception and yes, question. If SEO consultants don’t manage client expectations well, this can lead to dissappointment and bad feeling that may even end with the client jettisoning all SEO efforts as a ‘waste of time.’ This is [...]

Social Media and the Future of SEO

Let’s Follow the Yellow Brick Road, SEOs A while back I read an interesting comment over at SEOmoz after watching Rand Fishkin’s Whiteboard Friday: it roughly, and rightly, stated that SEOs are tired of following Google’s latest algo change. In his video, Rand asserts that all we’ll need to worry about in the future are [...]

Competitive Analysis: What you need to get in front of competition!

seo-competitive-analysis

Ever heard that you need a plan to get ahead? It’s sometimes exceedingly tricky to formulate a plan though isn’t it? Luckily, in online business it’s really easy to formulate a plan to get ahead in your niche–whatever that is. Finding Your Niche Competition First you need to identify those websites that are ahead of [...]

Matt Cutts is a really nice guy but…

Matt Cutts

…must we all keep hanging on his every word? He is, for sure, a very helpful, and very friendly guy. But just look at what he does for a living will you? Now before I go on, let me stress that this is not a personal attack against Matt: He’s a nice guy with an [...]

Do You Realize What Kind of an SEO You’re Dealing With?

overwhelmed

Nope, not a cliffhanger! Some of you may have wondered if I’ve slipped over the edge of a cliff somewhere. It’s been so long since I posted.  Or perhaps you were wondering if I’d given it all up and gone to live in Katmandu? Let me reassure you that I’m still here, and still battling. [...]

My Predictions for Online Marketing in 2009

‘Change’ seems to be the predominant keyword for 2009. Changes are being felt on every level, and despite the slump, and despite the terrible start to the year I feel that many of them are positive ones. OK, to start with I spose you’re wondering why I didn’t just say ‘my predictions for SEO in [...]

So you wanna put your brand name in the title tags…

Where to find your title tags

Where to find your title tags All I can say is, whatever floats your boat. This post is loosely in response to Jamie Harrop’s comment on my guest post over at his blog. Jamie disagrees with me, so no offense at what follows Jamie. There’s always more than one way to do anything. When you [...]

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