SEO for Competitive Analysis

Ever heard that you need a plan to get ahead? It’s sometimes exceedingly tricky to formulate a plan though isn’t it? Luckily, in online business it’s really easy to formulate a plan to get ahead in your niche–whatever that is.

Finding Your Niche Competition

First you need to identify those websites that are ahead of you in the search results for your chosen keywords. You can do this by doing a search on Google, Yahoo and Bing (and whatever other search engine you’re interested in) for the words and phrases you want to be searched for. Take a look at the top 10 results for each one. Check what other keywords/phrases these sites are using because you can often come up with some interesting new search terms you hadn’t thought of by doing this.

Comparative Analysis

Then you do a comparative analysis on each of the top three, and you’re away. You will have an itemized roadmap that will take you exactly where you want to go, and you will be able to implement it at your leisure-whenever you have a few minutes to spare.

Let’s take a closer look at the criteria:

1. Search terms (we’ve already covered that)
2. Title tags (what you see in the top, left-hand corner of your screen for each page). This is arguably the most important item of optimization. It dictates a large part of how the search engines see you. If you have fabulous content, but your title tags say ‘welcome to (your name)’ you will be sunk. Don’t miss the opportunity to put to or three of your major keywords in here, starting with the most important.
3. Your article/post title should also include at least one of your major keywords.
4. Look at the images your competition is using. Learn from this, and try to get bigger, more interesting images onto your pages, not forgetting that there is a balance: make the images too big and you’ll make your pages slow to load. Oh, and don’t forget the alt-text because this does matter for a number of reasons.
5. Make sure that your web content is far and away more readable, and more informative than that of the competition.

It will help if you arrange your results in a table for at-a-glance assessment.

Avoid putting all your eggs in one basket…

Don’t rely too heavily on a competitive analysis though. Nowadays off-page activity can have a major impact on your ultimate traffic and visibility results. Social media is a must. Don’t overlook Twitter, in particular, as a tool for networking, getting the word out, and even getting valuable links for your website.