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Along with every other digital marketer on the planet I have a Facebook Account, and I have positive and negative opinions about Facebook. Unlike thousands over the past few weeks, I’m not about to attack Mark Zuckerberg for his indiscretions! I’m not as naive as to expect any human being to be fault-free. But I [...]
Brand-Building & Reputation Management If reputation management is a headache you’re already encountered, or if you’re one of the many businesses where your reputation could be attacked through no fault of your own, then you should prepare yourself to get busy on social media. The many social media channels are a proactive reputation management gift [...]
….three things not-to-do. First of all, don’t panic. The Web is not a static place and nothing is un-doable. Second, don’t even think of retaliating. This can only end badly and you’re far better occupied creating positive content for yourself. Last, don’t bother asking someone who has posted bad things about you on the Net to take it down.
Overwhelmingly, and tragically, online businesses approach the subject of reputation management entirely from the wrong angle. That is to say they don’t manage their reputation at all until disaster strikes. Without any doubt Proactive Reputation Management is the way to go. If you lay the groundwork your reputation is going to be a lot easier [...]
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How Negative Feedback Can Still Help Your Brand
STOP! Don’t delete those negative comments! A week-or-so ago, I was perusing my Twitter feed when I saw a tweet accusing someone of deleting negative comments from a blogpost. I’m not going to name names because that argument is totally irrelevant here. What I want to talk about is how deleting negative comments from your [...]