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Google’s Farmer Update Held Some Surprises! Google isn’t rolling out as many dramatic updates as they did several years back: but my, when they do a big one nowadays is there major fallout! First of all, a quick note on the name of the update: we already know that the name Farmer Update is alluding [...]
Vanessa Fox on Search Strategy: These days, your search strategy is your business strategy, whether you realise it or not, because that’s how potential customers are trying to find you. Search is the new Yellow Pages… That was from her book, Marketing in the Age of Google. It goes without saying that Vanessa is right. [...]