CPA Marketing for Social Media-Savvy CPAs

Accountants can make great use of social media for business networking. In particular, Twitter will get your brand just where you need it–right in front of the kind of small business owners and freelancers who are most likely to be in need of an accountant.

How do people locate accountants?

Most of us don’t make finding an accountant a priority, unless we’re looking for a forensic accountant for example, or unless it’s tax time and we’re way behind. The rest of the time, we do know we need a CPA–but never get past the thought. But if we were to run into one on our social media travels, we’d be more than likely to say ‘hi, I was thinking I needed an accountant….’ or ‘hey I’ve been looking for a CPA…’

How CPAs can locate clients at no cost…

Social marketing in general is perfect for all kinds of CPA marketing. But Twitter is great for this kind of informal encounter because there’s no crushing obligation on either side. The meeting is purely non-committal and that’s exactly why potential clients are more than willing to make the first move. Twitter users can even seek out contacts based on keywords such as certified accountant, or CPA, using one of several Twitter tools such as TweetScan.

In fact there are already several CPA networks in existence on Twitter, such as #AAMAustin: it’s no secret that professionals of all stripes are discovering the amazing potential of Twitter for professional networking and client outreach. As an experienced Twitter user, and one who has seen Twitter evolve into the friendly marketing machine it has become, I see it as the perfect medium for all kinds of CPA marketing and business opportunities for CPAs.

Reputable professional organizations like the Association of Accounting Marketing are starting to use social media to network among each other and be more accessible to customers. You can use the hashtag #aam to see what some trail blazing CPAs are talking about on Twitter right now. And if you check out the AAM Summit 2009 bundle, you’ll see that they’re advocating the use of social media such as Twitter too.

Are you in the market for a CPA marketing package?

I feel there’s a need for a specially targeted CPA info package explaining exactly how to use social media, and specifically Twitter, for CPA marketing. If you’re in the market for such an information product, please use my contact form to let me know specifically what information would be useful to you if the poll below doesn’t quite cut it for you!

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