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Brand trust. It sounds like something out of an economics handbook. But it could just be the thing that makes or breaks your business. The following headline led me to re-examine some of the things we do every day in business. Edelman survey: Trust in all media plunges! You can read more here. Quite simply [...]
Blogging is a new industry, and while it is already huge, it seems the surface hasn’t really been scratched yet. Learning how to use blogging to enhance business might be something you’ll want to do in order to establish your online brand. One of the latest forms of blogging is micro-blogging, as in Twitter or [...]
You want to ruin your SEO Title Tags by shoving your brand name in there? All I can say is, whatever floats your boat. This post is loosely in response to Jamie Harrop’s comment on my guest post over at his blog. Jamie disagrees with me, so no offense at what follows Jamie. There’s always [...]
How Negative Feedback Can Still Help Your Brand
STOP! Don’t delete that negative feedback! A week-or-so ago, I was perusing my Twitter feed when I saw a tweet accusing someone of deleting negative comments from a blogpost. I’m not going to name names because that argument is totally irrelevant here. What I want to talk about is how deleting negative feedback from your [...]