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How Negative Feedback Can Still Help Your Brand

March 14, 2011 By Patricia Skinner
Dealing with negative blog comments

STOP! Don’t delete that negative feedback! A week-or-so ago, I was perusing my Twitter feed when I saw a tweet accusing someone of deleting negative comments from a blogpost. I’m not going to name names because that argument is totally irrelevant here. What I want to talk about is how deleting negative feedback from your [...]

Filed Under: Reputation Management Tagged With: branding, damage control, dealing with negative comments, negative comments, Reputation Management, shaping your brand

Does Your Business Inspire Customer Confidence with Brand Trust?

February 3, 2010 By Patricia Skinner
Brand Trust: what it is and how not to lose it

Brand trust. It sounds like something out of an economics handbook. But it could just be the thing that makes or breaks your business. The following headline led me to re-examine some of the things we do every day in business. Edelman survey: Trust in all media plunges! You can read more here. Quite simply [...]

Filed Under: Social Media Marketing Tagged With: blogging, brand building, branding, edelman survey, reputation, social media, trust, trust in friends and peers

My Predictions for Online Marketing in 2009

January 31, 2009 By Patricia Skinner

‘Change’ seems to be the predominant keyword for 2009. Changes are being felt on every level, and despite the slump, and despite the terrible start to the year I feel that many of them are positive ones. OK, to start with I spose you’re wondering why I didn’t just say ‘my predictions for SEO in [...]

Filed Under: online marketing Tagged With: branding, Google, marketing 2009, marketing predictions, niche marketing, SEO, social media, Social Media Marketing, the medici effect, web page optimization

17 Reasons Why You Need to Grab Your Space on Twitter

November 26, 2008 By Patricia Skinner
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Blogging is a new industry, and while it is already huge, it seems the surface hasn’t really been scratched yet. Learning how to use blogging to enhance business might be something you’ll want to do in order to establish your online brand. One of the latest forms of blogging is micro-blogging, as in Twitter or [...]

Filed Under: Social Networking Tagged With: branding, business, Marketing, micro blogging, proactive reputation management, Social Media Marketing, twitter

SEO Title Tags and Branding

October 30, 2008 By Patricia Skinner
Where to find your title tags

You want to ruin your SEO Title Tags by shoving your brand name in there? All I can say is, whatever floats your boat. This post is loosely in response to Jamie Harrop’s comment on my guest post over at his blog. Jamie disagrees with me, so no offense at what follows Jamie. There’s always [...]

Filed Under: SEO Tagged With: branding, SEO, title tags

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