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Social Media Overwhelm

February 26, 2012 By Patricia Skinner
social-media-overwhelm

Social Media Overwhelm: Know Where to Start with Social Media Social media overwhelm? Don’t tell me you’re not overwhelmed! Even the professionals are–whether they admit it or not! There’s no doubt that we simply have to have a social media strategy for the sake of our brand online. It has become as essential as a [...]

Filed Under: Social Media Marketing Tagged With: Facebook, linkedin, social media, social media for restaurants, social media strategy, starting with social media, twitter

Does Your Business Inspire Customer Confidence with Brand Trust?

February 3, 2010 By Patricia Skinner
Brand Trust: what it is and how not to lose it

Brand trust. It sounds like something out of an economics handbook. But it could just be the thing that makes or breaks your business. The following headline led me to re-examine some of the things we do every day in business. Edelman survey: Trust in all media plunges! You can read more here. Quite simply [...]

Filed Under: Social Media Marketing Tagged With: blogging, brand building, branding, edelman survey, reputation, social media, trust, trust in friends and peers

Twitter: Will Spammers Murder Our Favorite Social Media Tool?

July 6, 2009 By Patricia Skinner
twitter-spammer

I am dismayed at the number of Twitter users who are openly using my favorite networking implement as a spamming platform. They are seemingly unrepentant and unapologetic. They can’t possibly be profiting from it: I know I’m not alone that I will NEVER retweet a spam tweet. I will NEVER follow an obvious spammer. There [...]

Filed Under: Social Media Marketing Tagged With: networking with twitter, twitter, twitter spam

Why Twitter is a Great CPA Marketing Tool!

June 14, 2009 By Patricia Skinner
CPA Marketing for Savvy CPAs

Accountants can make great use of social media for business networking. In particular, Twitter will get your brand just where you need it–right in front of the kind of small business owners and freelancers who are most likely to be in need of an accountant. How do people locate accountants? Most of us don’t make [...]

Filed Under: Social Media Marketing Tagged With: #aamaustin, accountant, business opportunities for cpas, certified accountant, cpa marketing, cpa networks, looking for a cpa, marketing for accountants, social media marketing for accountants, social media marketing for CPAs

Failproof Facebook Strategies for Growing Your Business

March 12, 2009 By Patricia Skinner
facebook

It’s time to start taking social media seriously if you haven’t up till now. I’m going to take a look at all the major social media sites in a new series: Social Media for Business. As I predicted at the beginning of the year, social media is becoming more and more important as a business [...]

Filed Under: Social Media Marketing Tagged With: Facebook, facebook demographics, facebook marketing, niche marketing, social media, Social Media Marketing

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