SEO Is Here to Stay!

I often amuse myself by searching Google for ‘SEO’ copywriters who actually started out vilifying the profession! There are several of them. A couple of years ago they were turning up on searches taking a firm stand against the need for SEO. As time wore on, they all saw that not knowin anything at all about SEO, and taking a stand against it was hurting them professionally.

Now, some of them have actually used their skills to relaunch themselves as SEO copywriters, and even SEO experts! I suppose imitation is the sincerest form of flattery after all.

By the way, I won’t be naming names here because I don’t want the whole thing to turn into a name-calling session. But if you want to make sure that the writer you hire isn’t one of those who is just ‘papering over the cracks,’ since discovering that they couldn’t get along without SEO, try one of the online services that allows you to see the history of a website. Wayback Machine is just one such site.

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View Comments to “SEO Is Here to Stay!”
  1. geri says:

    Well, new are somewhat new to the SEO game and from what I see we have a lot of upside.

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  1. [...] Increasingly I’m seeing companies who are new to the concept of having their website search engine-optimized, or SEOd, balking at the prices we charge. In most cases the problem is that they’re not convinced that SEO is a worthwhile expense for them. My advice to them invariably is, if you don’t want to pay for this service, then simply don’t. Wait it out and see what happens. Like so many others, you can wait and see if SEO is just going to ‘go away.’ [...]

  2. [...] Increasingly I’m seeing companies who are new to the concept of having their website search engine-optimized, or SEOd, balking at the prices we charge. In most cases the problem is that they’re not convinced that SEO is a worthwhile expense for them. My advice to them invariably is, if you don’t want to pay for this service, then simply don’t. Wait it out and see what happens. Like so many others, you can wait and see if SEO is just going to ‘go away.’ [...]



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