Sarah Palin and SEO Copywriting–Google Loves them Both!

Sarah Palin like SEO Copywriting?

Would you Like Your Website to be as Popular Online as Sarah Palin?

Notice how Sarah Palin is showing up again and again in the search results all over the web, and mainly because of her choice of words? Good SEO copywriting can get your web pages exactly the same sort of results.

What Google Loves about Keywords

Google loves skillfully-written SEO copy that feeds the bot lots of good, juicy, related and popular keywords. And it can make a huge difference to your popularity in search. The reason is not hard to find: the more accurately you target your article with keywords, the happier visitors will be. This makes Google, or any other search engine, look good with their customers.

Not just anyone can be a good copywriter, never mind an SEO copywriter. It takes skill. OK, well we won’t draw any more comparisons with Sarah Palin there.

An article on Webpro News the other day caught my attention. What? After all this negativity we’re being told that Content IS King again? Amazing. Don’t let me say ‘I told you so!’ For some time now we’ve been reading mistaken claims that it doesn’t make any difference what kind of copy you write.

My theory, as one of the first-ever SEO copywriters, is that rumors were put about deliberately. Makes sense if you don’t care about ethics, to clear the way so your own sites rule the roost. Wouldn’t it be nice if your competitors didn’t believe that the strategies you use work? And who’s to know if you mislead them? Hmm. You could call that a political policy I suppose. But probably not one that Sarah Palin would use according to John Cleese.

You Can’t Learn SEO in 48 Hours!

As far as SEO advice online is concerned, it’s definitely a case of take everything you read with a pinch of salt. Especially concerning SEO copywriting. If you doubt the usefulness of SEO, just hire someone to write one page of good copy for you and see what kind of difference it makes. The more pages you have with good copy, the better your SE results will be.

I was reading somewhere that all online business owners should arm themselves with SEO knowledge so they’d know if they were hiring a good SEO or not. This advice is good up to a point. But a little knowledge can be a very dangerous thing, and it takes a long time to accrue significant SEO knowledge. Ultimately you should hire an SEO who you trust. How can you tell? Recommendations! Do they run a successful blog? Do they have a thundering presence online, especially in Social Media circles? Can you find online rants from customers complaining about their failure to deliver?

It’s not necessary to hire the most expensive SEO out there. But you do need to hire someone who clearly knows what they’re doing. No go and have another look at Cleese’s video, lol.