If you learn only one thing about being a successful online entrepreneur, let it be that the written word is the medium through which most of your business communication is conducted. This is a fact that far too many business owners fail to recognise. And then they fail, period.

For an entrepreneur who is not at his best putting words together, the only viable option is to hire the best copywriter money can buy. It’s not an extravagance. It’s the best investment anyone can ever make in their own business. Why else would there be copywriters who make millions in a single year? It’s because they in turn make billions–yes billions–for the companies they write for. On the other hand, insignificant little companies die and are never heard of again simply because nobody ever heard about them in a convincing way to start with.

Want to establish a respectable brand image? Hire a writer!

Want to get more customers? Hire a writer!

Want to tell the world how you’re an expert in your field? Hire a writer…

… and so it goes on. And if you think that you’re getting the job done by hiring a writer who doesn’t really impress you, but hey they’re only charging $10.00 an hour, think of this: They’re hardly likely to impress the people you want to communicate with either. If you can’t afford a really great writer, try to come to some arrangement with them. Barter, deferred payment terms, or even a percentage of your profits for a particular project might encourage a great writer to come to your rescue.