It’s never easy to balance search engine optimization. Arguably, the most important aspect of your Google campaign will be incoming links. Yahoo likes to chomp on good, solid keyword-optimized content. But it seems to me that …

the page title tag is the most important issue as far as MSN is concerned. I was disappointed to find that after over a year in the #2 spot for my primary keyword, I’ve dropped to #6 on MSN because I changed my title tags. I’ll just have to optimize the rest of the page content double quick so I don’t slide even further. Trouble is I’m so busy right now I hardly have time to think about my own campaign.