The Web is no longer the brand new place it was just a few years ago, and most of us take it completely for granted. It has become an essential part of our lives. That said, it still amazes me how many websites there are out there, thrown together without care or concern for keywords.
Keywords are Key!at house?

A successful, well-thought-out keyword strategy is essential to online success, and ideally your keyword research will take place even before you design your site, because then you can plan for pages.
And if you’re not sure how to go about it, you need to get an expert to do it for you. There are lots of angles for choosing keywords. For example, if you have a site selling t-shirts, you’ll want to include “t-shirts” in your list of keywords (phrases) that you want to be listed for. But when a customer is looking for t-shirts to buy online, in all likelihood they will try to narrow their research. Maybe they want organic cotton? (organic cotton, organic t-shirts and so on). Maybe they want a t-shirt with a logo on it? Perhaps they want to buy wholesale t-shirts to put their own logo on?

Some website owners understand this, but they reason that since more people actually search for just plain “t-shirts”rather than “organic t-shirts,” they’ll lose customers if they pick the keywords that are searched for less. Wrong!

A keyword that is searched more often is more competitive. It’s unlikely that you’ll get to the top of a search for a competitive keyword in a short period of time. It’s usually much easier to optimize for a niche. And there’s another point to consider: if you are optimized for tightly-focused search terms, your visitors are far more likely to be in search of precisely what you’re offering, so you’ll get satisfyingly higher conversion rates.

Of course you don’t have to forget the highly competitive search terms. You can optimize some of your inner pages for them. Which brings me to another point. Never put more than six keywords on a page. And if you can optimize for just two or three, so much the better. Having more pages on your rates doesn’t cost more, and it can only help your site to rank better. Especially if you have plenty of links from one page to another, and from outside your website too!