A while back, brilliant Internet marketer and author of several notable books on the subject, Seth Godin, started a new project. His Squidoo site offers members an opportunity to create sites called “Lenses” to showcase any kind of information they like.

Squidoo really took off as people realized the free membership offered them a chance to experiment, and a chance to expand their online presence. You can create a Lens to serve as a sort of online resume, a glorified business card, or a reference site for any body of information that is useful to you or your customers.

I have created a number of Lenses for myself and clients, all in various stages of completion. See if any of them inspires you to take advantage of Seth Godin’s useful tool:

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Patricia Skinner