Can Your Customers Trust Your Brand?

OK don’t answer that. I want you to think about it. What made me want to ask such a question? The following headline. Edelman survey: Trust in all media plunges! You can read more here. Quite simply it makes me so sad: sick to my stomach in fact.The results of this survey indicate that the [...]

Twitter: Will Spammers Murder Our Favorite Social Media Tool?

twitter-spammer

I am dismayed at the number of Twitter users who are openly using my favorite networking implement as a spamming platform. They are seemingly unrepentant and unapologetic. They can’t possibly be profiting from it: I know I’m not alone that I will NEVER retweet a spam tweet. I will NEVER follow an obvious spammer. There [...]

Why Twitter is a Great CPA Marketing Tool!

CPA Marketing for Savvy CPAs

Accountants can make great use of social media for business networking. In particular, Twitter will get your brand just where you need it–right in front of the kind of small business owners and freelancers who are most likely to be in need of an accountant. How do people locate accountants? Most of us don’t make [...]

Failproof Facebook Strategies for Growing Your Business

facebook

It’s time to start taking social media seriously if you haven’t up till now. I’m going to take a look at all the major social media sites in a new series: Social Media for Business. As I predicted at the beginning of the year, social media is becoming more and more important as a business [...]

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