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Vanessa Fox on Search: These days, your search strategy is your business strategy, whether you realise it or not, because that’s how potential customers are trying to find you. Search is the new Yellow Pages… That was from her book, Marketing in the Age of Google. It goes without saying that Vanessa is right. Ask [...]
Set Realistic Deliverables! SEO is one of those areas where, typically, deliverables can be open to interpretation, perception and yes, question. If SEO consultants don’t manage client expectations well, this can lead to dissappointment and bad feeling that may even end with the client jettisoning all SEO efforts as a ‘waste of time.’ This is [...]
Whatever the purpose of your website, one of the most important things you need to do is monitor your traffic (assuming that you want traffic–if not that’s another thing): You need to know: Where it comes from (organic, PPC, referring websites, affiliates) How much of it there is Are people finding what they’re looking for [...]
I hate to admit this but… This is going to have to be one of my occasional posts about me. If you’re not new here, you may have noticed I haven’t posted for a while. I’ll be painfully honest with you: I’ve been thinking seriously about what it’s all about online, with social media and [...]
Ever heard that you need a plan to get ahead? It’s sometimes exceedingly tricky to formulate a plan though isn’t it? Luckily, in online business it’s really easy to formulate a plan to get ahead in your niche–whatever that is. Finding Your Niche Competition First you need to identify those websites that are ahead of [...]
…must we all keep hanging on his every word? He is, for sure, a very helpful, and very friendly guy. But just look at what he does for a living will you? Now before I go on, let me stress that this is not a personal attack against Matt: He’s a nice guy with an [...]
Track Your Business to the Top An important aspect of getting your website optimization right is tracking results and monitoring visitors and how they move about on your site, to make sure you’re getting targeted traffic (relevant for your product) and that your visitors ‘convert’ when they get there: that’s tech-speak for they do whatever [...]
Choosing the Right WordPress Plugins It can be difficult to decide just which WordPress plugins you should install. We’re spoiled for choice and that’s for sure. If you’re just starting up with your WordPress blog I suggest you don’t go installing plugins right and left, since you can slow your site and there’s no sense [...]
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