Is Google Laughing At Us?

February 16, 2008 by Patricia Skinner · Comments
Filed under: Google Search News 

Repeatedly we’re reading predictions that Google is going to be replaced as THE search engine pretty soon. Naturally, the runner-up search engines would have a hand in Google’s demise if they could. But I see it as indicative of Google’s true strength that despite the best efforts of their enemies, Google seems to be riding the waves so far.

Why would Google laugh at all the dire predictions that this behemoth is going to hit the runway? Well from their perspective things have probably never looked better. Let’s take a look at the facts.

  • They rule the roost as far as search is concerned, and at the moment no other search engine looks even close to catching up with them (I get around ten times as much traffic from Google as I do from Yahoo or Windows Live and it’s probably a similar story for most websites out there).
  • They are expanding in every direction and into different segments of the online market.
  • They are the authority as far as achieving a high profile business online is concerned.

But, they’re losing something that’s vital to any business large or small, and that is customer satisfaction, particularly among customers who are more web-savvy. What are Google’s customers (including myself) starting to worry about or question?

  • More than once it has been suggested that the Google apparatus is dangerously large and their databases retain information that could be used against us.
  • They are beginning to sound arrogant when complaints are leveled against them: it’s as if they know they’re #1 so it doesn’t matter if a few complain.

It would be interesting to hear other points of view on this topic. Please comment. :)

The Latest Google Update

October 5, 2006 by Patricia Skinner · Comments
Filed under: Google Search News 

Google has done it again! Two days ago there was an update. You know I only managed to get onto the first page of a search for my primary keyphrase last week. The latest update has bumped me to the second page. Ho hum. So now I have to go back to work, doing more of what I was doing before (which I was planning to do anyway) in order to reach my goal. How are you doing as a result of the last shake up? Let me know. :) Google Logo

My Google Ranking!

September 27, 2006 by Patricia Skinner · Comments
Filed under: Google Search News 

For months I’ve been working on my Google ranking for my main keyword for my wellwrittenwords.com website. Finally I made it to page 1! I’ve been #2 and #3 on Yahoo and MSN for some time, but this one took some work. Just goes to show that if you plug away with organic SEO techniques, you’ll have success in the end. And it is a fact that 60 percent of people searching on Google will go for the ranked sites, rather than clicking through on the ads to the right of the page. SEO is a great investment for any business website.

Oh, by the way, my main keyword for that site is “SEO copywriter”

Don’t forget to drop me a line if you’d like me to help you get a Google page 1 ranking!

Death of Adsense?

September 20, 2006 by Patricia Skinner · Comments
Filed under: Google Search News 

I’m not sure what to think of this. Any comments? Death of Adsense.

Google Analytics and WordPress

September 7, 2006 by Patricia Skinner · Comments
Filed under: Google Search News 

If you’re not using Google Analytics to track traffic to your website, you’d better be using something else! Only by noting trends on a daily basis can you take decisions about what’s working, what’s not, and where you should go from here.

I have the Google Analytics script installed on all of my web pages except my blog. Up until now I couldn’t figure out how to intsall it on WordPress pages. I just discovered a great little script though, that I hope will solve my problems. I’ll keep you posted.

Search Engine War Heats Up!

August 31, 2006 by Patricia Skinner · Comments
Filed under: Google Search News 

search-engine-optimization-seo.gifOf late, it seems that hardly a week goes by without one of the major search engines coming out with some new trick to poach customers from rivals. One of the latest events is the debut of Google’s new “Google Apps for Your Domain.” Clumsy name huh? Read more