Nope, not a cliffhanger!

Some of you may have wondered if I’ve slipped over the edge of a cliff somewhere. It’s been so long since I posted.  Or perhaps you were wondering if I’d given it all up and gone to live in Katmandu?

Let me reassure you that I’m still here, and still battling. Ever felt out of control and overwhelmed? Well that has been me for the past month. I have been indulging in a little introspection as to why recent events reduced me to a pile of rubble. Before I go on let me bore you with the main points of our family news for April and May:

• 3 semi-serious car accidents–thank God only whiplash, bruising and scrapes sustained by a deployed airbag were the result, but much mangled metal.
• 1 broken ankle (me–I fell again).
• 1 serious concussion (my son when he slipped on the University steps banking his head).
• A run-in with a failing antivirus application necessitating yet another laptop reconfig. (AV is one of the big-boys but I’m not mentioning it here lest I end up with a lawsuit on my hands (if you really want to know ask me on Twitter (skinner).

OK I know all this, while inconvenient, is not really enough to send me into a tailspin. So why have I dropped all my balls (metaphorically speaking) in the past few weeks?

Because I’m a raving control freak that’s why. I hate it when stuff happens unexpectedly to mess up my schedule. And while we’re on the subject of me, I’m a chocoholic as well as a crank you wouldn’t want to run into in the wee hours of the morning.

There. My secrets are all out. Now you know exactly who you’re dealing with. I hope you’ll continue to read my blog though, or I might stalk you.

Seriously, I realize this is why I’m drawn to SEO; it’s all quite predictable once you master the basics. In reality there are no big surprises unless there are huge gaps in your knowledge on search engine optimization.

Oh, and if you’re interested I have migrated to Kaspersky for antivirus protection.

PS: I’m working on setting up this WordPress blog on wallpaper. Whaddya think?

Cloaking: Nefarious form of Black Hat

Of all the various methods of getting a website to show further up in search results, cloaking is the one  that’s pretty much unanimously regarded as ‘Black Hat.’ There are some pertinent reasons why this is so.

But first, what exactly is cloaking? Here’s Google’s definition:

Cloaking refers to the practice of presenting different content or URLs to users and search engines. Serving up different results based on user agent may cause your site to be perceived as deceptive and removed from the Google index.

The Penalty for Cloaking

If you are caught cloaking by the search engines (it’s actually more a case of when than if), you will be immediately removed from the major search engines (and most others too).  If it’s bad enough you could also be blacklisted. This means that not only will you have to begin again with marketing your site, but you will also have to purchase another domain name. That’s as bad as it gets with a search engine penalty.

If you are a website owner and you hire an SEO consultant, be absolutely sure about their intentions and their ethics. And never buy software that claims to be able to cloak your pages or links or anything else. It’s simply not worth the huge risk involved.

What’s Left When You’re Busted?

And if by some miserable chance you were cloaking for a client you will have a reputation in tatters and may even be the subject of a lawsuit.

So why do people insist on using cloaking? Personally I have a hard time understanding why anyone would take the risks when there are so many other ethical ways to optimize your site that don’t involve cheating the search engines.

It is important to understand that the search engines are there to provide a service and if they turn a blind eye to sites that try to cheat them they will be ruining their own business. So who can blame them for coming down so hard?

This is a follow-on post for my post on the Rise of the Blog as a Business Gateway over at SEOscoop.

If you read the post and the comments you will see that Glenn over at Divinewrite raised so many good points that I realized I’d left out some important information.

More About WordPress and SEO

I can’t find any decent usability studies, but there’s a ton of information all over the web that talks about WordPress’s SEO-friendly setup. There are a couple of hitches: duplicate content is one but you can largely cut that out by disabling the content preview (excerpt) pane if your blog is set up like that, so that the whole post is featured on the front page instead of only a part of it. If you’d like more on how to make your WordPress setup more friendly, you can’t do better than The Definitive Guide to Higher Rankings for Your Blog.

The most obvious example I can think of for how successful a blog can be for business is my own. My main business website has been Wellwrittenwords since 2002.

My Blogging for Business Experiment

As late as 2006 I decided to experiment with blogging for business after seeing how blog posts were doing so well for my clients. I didn’t want this associated with my main site in case it didn’t work out, so I bought (in retrospect) a terrible domain name: marketmou.com and set up the blog as a sub-domain. Within months I had a PR of 4. Meanwhile, due to changes in Google’s algorithms, my Wellwrittenwords.com site lost page rank from 4 to 3.

Traffic rose steadily with Marketmou and despite long periods of inactivity and things not going the way I wanted, I continued to get good traffic and increased incoming links with practically no effort.

Getting my Google Page Rank Back

So a few months back I decided that I’d been torturing myself long enough. The marketmou domain name was now annoying me to the point of insanity. So after careful consideration I took the decision to cannibalize it and import the posts to my Wellwrittenwords site. I simply don’t have time to keep them both going and my main site was suffering: a stupid situation since Wellwrittenwords has the domain age that is so coveted. Yes, you get SEO points from Google just for having an aged domain.

Within weeks I had my PR of 4 back on Wellwrittenwords. When I post I am often at the top of Page 1 of Google for a search on the relevant keyphrases. To take an example from this week, please Google ‘SEO self regulation.’ It was the first time I had mentioned that phrase on my site (so the Google authority attribute was not from some previous post) and the same day, March 11, I was at the top of Page 1 on Google.

Now, if you will, take a look at my post of March 12: Failproof FaceBook Strategies for Growing Your Business. Google the phrase. Now Google FaceBook Strategies for Growing Your Business. See what I mean?

Still doubt that WordPress–or blogging–is the reason? Remember that pages on a static site take days at least to get indexed. The quickest I’ve ever hit page 1 of Google for content on a new page of a static site is a week. With my blog it’s consistently hours.

Permanent Text on Your Blog’s Front Page

As for Glenn’s point about putting a blurb on your site’s main page: there are so many ways to achieve this with a blog. You can easily modify a WordPress template to include a text box in the main content column right under the header. In fact I do it for all the blogs I work on. Sometimes it’s just to urge people to sign up for the RSS feed, but often there is other information there too. Also you can insert any text you like into the widgets in the side bar. No problem at all inserting any text you want to show up on a permanent basis. It is also possible to add a page to your blog (with some templates–not all) that is static so that the blog posts show up on a secondary page.

I don’t think the goods and services come off as an afterthought on a blog at all. Rather, you can demonstrate to your clients that you really do know about all the goods and services you’re offering. This is often reassuring to potential clients, not to mention that it gives them a chance to interact with you in an informal way before they purchase.

There I rest my case. If it’s not convincing enough I’m content. We bloggers are stealing the show–ssshhh.

I got tagged for this back on January 25th by Neal Jansen over at The Puck Writes but I only just saw it: Sorry Neal!

The Rules for This Particular Meme

* Link to your original tagger(s) and list these rules in your post. (see above)
* Share seven facts about yourself in the post. (see below)
* Tag seven people at the end of your post by leaving their names and the links to their blogs. (see below)
* Let them know they’ve been tagged. (you’ll just have to trust trackbacks and such)

Without further ado here are 7 things you probably didn’t know about me:

1. I have been married for 33 years.
2. I have been working online since 1996
3. SEO has been a passion of mine since 2003
4. I’ve been writing for 21 years
5. I’m a Brit, but I live in Jordan and do SEO and copywriting mainly for companies within the US (you’re right: that’s three facts–you’re getting a few more than you bargained for)
6. I tend to be very direct and say exactly what I mean (Oh, OK, you already knew that–I’m sorry)
7. I’m an intuitive empath which means I can feel whatever other people feel and it’s also why I no longer enjoy huge gatherings. Now if there were only six things you still wouldn’t know that would you.

I tag:

1. Richard Dewick of Makakmedia Blog
2. Donna Fontenot at Dazzlin Donna’s Blog
3. Bridget Ayers over at the Get Smart Blog
4. Barry Welford of The Other Bloke’s Blog
5. Andy Beal, better known for his Marketing Pilgrim site
6. Jill Whalen of High Rankings
7. Bill Slawski of SEO by the Sea

For those of you who hate it when I’m in a bad mood, RANT ALERT!

I woke up this morning to find this on my blog:

Hi,
let me first tell you this not spam.i am a real person sitting at a real desk.I am Rajeev Mahadevan from India.I just wanted to tell you that i have found a really easy way to make money online.its free,and easy.i made $142/- in my first week.below’s the link.if you want to make effortless money.
A.W.SURVEYS

First, Rajeev, let me tell you that if you had read any of my blog at all it would have been plain to you that if there’s anything I hate, it is spam.

You seek to justify yourself by telling me that your comment is not spam, so it seems I am going to have to enlighten you about the definition of spam.

How do you think spam gets written other than by real people at real desks? True we might think of them in our mind’s eye shuffling up to a trough in a barn, but the truth is most of them look just like you or I and they do, wait for it, sit at a desk somewhere.

Whether or not you sit at a desk is not a measure of how spammy your comments are. The measure is this:

Are you taking part in an ongoing conversation about the relevant blog post?

Have you contributed anything meaningful?

If your comment contains a self-serving link leading to a site that has NOTHING to do with the contents of the blog post then, yes, you are a spammer, whether you choose to call yourself that or not. You are attempting to steal my traffic. And while you say you are inviting people to ‘make effortless money,’ let me tell you there is no such thing as a ‘free lunch.’ You may not be working for the traffic, but the people who own the blogs you are spamming most certainly did work hard for that traffic. They spent endless hours educating themselves about their subject, they have built up a network of people they know, like and, dare I say it? TRUST online (and yes, who also recognize them by name). Additionally, legitimate bloggers spend hours researching and writing blog posts so that others will want to visit and read.

Which brings me to yet another point: while you’re posting spammy comments on other people’s blogs, you are not finding targeted traffic. Targeted traffic is when you aim for people who are looking for what you have to offer (just so you know).

So someone, somewhere is paying for your traffic (assuming anyone in their right mind would want to click on your link).

Sorry Ranjeev, your spammy comment is in the spam bin where it belongs.

Legitimate Promotion Strategies

But in the spirit of online camaraderie, let me just give you some advice.

Unless you’re planning to give something back, such as a valuable link from your website, a talkup on your blog, or the like, never try to benefit from someone else’s hard work. They’ll resent it.

There are plenty of legitimate ways you can promote your product. I suggest you try one of the many great forums on affiliate marketing for this.

Create a web page to promote your product and drive traffic to that with legitimate comments on other people’s blogs (no need to spam, you still get the link if you take part in their conversation). Create meaningful, mutually beneficial online relationships that will fuel your progress. Heck, shell out and buy some PPC. That’s always a great choice for anyone who doesn’t know what else to do and it needn’t be very expensive.

My Big Announcement

It won’t be news to you that one of the best way to get quality backlinks is guest posting for a website with complimentary content to what’s on your website. In reality of course, if you pick your guest posting venues carefully you get a whole lot more out of the deal than just hot backlinks.

If you’re writing for a blog that gets a lot of traffic then some of that traffic will definitely spill over onto your own. You will also gain exposure in your chosen field. If your writing is good you will even be establishing yourself as an expert, and that’s a truly priceless prize.

See Me on Marketing Pilgrim

I’m lucky enough to have just had my first guest post, Getting the Hang of the Twitter Culture accepted over at Andy Beal’s Marketing Pilgrim. This is an important step for a successful blogger, and so exciting for me. Just look at that traffic (oh sorry, if you don’t have the Compete extension for FireFox you won’t be able to see that!). Not to even mention the Google PR of 7. This will make for some highly valuable backlinks. You can be sure that I will put aside time from my frantically busy schedule to write more posts for Andy because it benefits me almost more than it does him.

By the way, if you go over to read my post, please be sure to give us a Stumble or add us to your other favorite bookmarking venue if you like it. You could even Tweet about it on Twitter.

I have been offline for a while because my ISP had a technical problem that affected a whole batch of DSL subscribers. FAIL.

Back to Business!

So when I finally got back online I had a whole pile of work to catch up on. I only had three-and-a-half hours sleep last night. But so far today I have installed a WordPress theme, tinkered with two others, and caught up with a whole load of email correspondence.

One of my clients chose a really great WordPress theme over at Revolution. Very nice theme, although a little complicated to set up–much more so than regular WordPress themes.

I may decide to use one of those themes on here, they’re so professional-looking. We shall have to see if I even have time to get around to that any time soon.

The blog is taking over!

Interestingly I have had a number of clients recently who want WordPress installed on their main website. They have heard good things about it’s flexibility and the fact that in general, the search engines love it. It certainly makes it easier if a number of people need to upload content to a website. I love it and always encourage anyone who wants to install WordPress.

WordPress Makes Search Engine Optimization and Pleasing Visitors Easy

The major advantage in using WordPress is the fact that it becomes really simple to add new content to your site on a regular basis. This alone will make the search egnines, and Google in particular, love you to bits. More to the point, if there’s plenty of interesting information on your website your visitors will love you too.

Increasingly the Internet is being seen as the global village predicted by Marshall McLuhan. Our networks extend over continents, professional domains, social milieus, generations and just about every other demographic you can think of. So whenever we want to achieve anything we automatically have access to a wide selection of people whose input can be highly valuable to us and dramatically impact our level of success.

Over the past week I’ve called on some of my Internet friends for their wisdom and expertise, while I was setting up this blog. As usual, they were unstinting in their generosity, both with time and nuggets of hard-won (and when you pay for it, expensive) specialized consulting knowledge.

Twitter is fabulous and it’s my networking tool of choice. Leaves most of the others standing–including FaceBook for me. But I digress as usual.

I’ve asked my Twitter network for advice on my design and color scheme, how to import the posts from my old blog, help with troubleshooting feed problems (Feedburner was jettisoned as a result) and a host of other stuff. I’m sure I’ve driven them nuts–I’m thoroughly sick of the subject myself at the moment–but they were all patient. So they deserve a big mention.

Top of the list is Mich D, who is quietly brilliant, working away in the shadows. He wrote a guest post for me on Blackhat SMO tricks. I think you’ll agree there’s lots of valuable information here as well as some fresh and unique perspectives. He said he loved the design, and that while it was pink, it wasn’t “fluffy.” I took that as an approval. Mich gave me the most fundamental help when I told him I was having trouble importing posts from one MySQL database to another. Why bother? He asked. You can import blog posts, even across platforms, through your WordPress Admin interface, and I did, and it worked beautifully. Thanks Mich!

In case you’re having he same problem, in the WordPress Admin panel for your old blog, select Manage Posts and click on Export from the options on the dashboard. Save the resulting WordPress file to your hard drive. Then go to the WordPress Admin for your new site, select Manage Posts and then select Import. Browse for and upload your saved file, and voila, you’re done. But don’t forget to do 301 redirects for your posts or you’ll have duplicate content issues big-time.

Kimberley Bock made me feel more comfortable with my choice of color scheme. I say ‘more comfortable’ not because I had doubts about what I like but because a couple of my other friends had mentioned that they weren’t 100 percent comfortable with my choice. You could say I was suffering a confidence crisis.

In particular, Richard Dewick, AKA Makaman, had strong reservations about my choice of color. He also reminded me to follow my own advice and make the font a readable size, which I did. He also reminded me about posting my Twitter feed to my blog, which I haven’t had time for yet. But I will. Richard also hated my logo. I don’t think he’ll like the new version either, but it’s the best I can do for now. Whaddya say Richard?

Ultimately I felt my choice of WordPress theme was totally vindicated by Chris Garrett who said:

You have to connect “you” to your target audience, if pink fits both, forget what random internet folks say

I totally agree with this. A small thing like your color scheme could put off a small minority of visitors, but overall I think it’s true to say that if a reader senses that you’re not holding back, and that you’re communicating who you are at a basic level, with no artificially-set parameters, they’ll respect you more for it. And I’ve never been one to try and impress, so this concept suits me fine. It’s not that I take a devil-may-care attitude. More that I like to communicate honestly, including who i really am.

But Chris got me thinking about how to really connect with your audience. What’s the secret? Obviously your theme and choice of colors is going to be a superficial first-glance thing. But there has to be more to it than that. What are blog readers really looking for?

In the end I came to the following conclusions:

Connecting with your audience is all about being who you really are. It’s about being willing to take the risks associated with sharing your innermost thoughts about what you do and how you think. You may leave yourself vulnerable to the piranhas that live online, but you’ll also make contact with a solid readership base who are looking for authenticity. You’ll also make genuine friends. The Real Thing is impossible to fake and it’s priceless.

So in the coming months you can look forward to some hard-hitting opinion, state-of-the-art SEO information, and tips on how to get your blog or website off the ground. Most of all though, you can look forward to my blog as an honest expression of who I am.

UPDATE: I have changed the theme several times since this–I’m now using Streamline by StudioPress (link in footer). Still love to know what you think.

It has been a hectic few days. However, I finally decided to go with the theme you now see. It’s called Optimism and it’s by–well they already have a link at the bottom!

I’ve also got my contact form up-and-running and I’ve written a cursory About page. For sure there is a lot left to do but I am functional.

I’m still working on importing the posts from my other blog so that I can setup the redirects. Haven’t had time to look into that properly yet. Comments and suggestions are always welcome. Meanwhile enjoy this music that I feel goes with the theme. 03-enchantment

I researched this list to motivate myself as much as anything else. No matter how long you’ve been blogging there’s always room for improvement. To improve my own blogging skills I’ve looked to outstanding bloggers for inspiration. You’ll find a list at the bottom of this post.

1. Successful bloggers are truthful: you can be confident that a little research won’t turn up gaping holes in their testimony.
2. They passionately adore their subject. This is a must. Your passion must also ignite your reader’s passion. Never try and blog about something you don’t love.
3. They are ambitious. Building a popular blog takes a lot of work and determination. Long hours spent writing and long hours spent learning the craft of blogging.
4. Their writing is conversational and easy-to-read. While most readerships are forgiving of the odd typo, copy that is riddled with spelling mistakes and missing words is just as off-putting as writing that doesn’t speak to the reader. Spend a little time perfecting your writing style. Examine the writing style of bloggers you find most interesting to read. Your byword should be ‘proofread.’
5. They make their blog look nice.There’s no excuse not to do this. Now you can get literally hundreds of nice-looking templates if you use a platform like WordPress. It’s easy and free, so pick one that will appeal to your target niche. Also, don’t forget to dig out an interesting picture or photo to accompany your blog posts. It’s well known that pictures make your posts a lot more attractive to a lot more people.
6. They blog regularly. This is quite possibly the most difficult thing of all to achieve. Blogging is a long-term commitment, and when you have eager readers and sponsors (advertisers) depending on you, you can’t just take a holiday whenever it pleases you.
7. Their posts are of more-or-less uniform quality. Research and care leave traces. There’s a huge difference to the reader between an article that has been lovingly crafted and a few paragraphs hurriedly strung together. This is another difficult habit to nail down. Sometimes you just don’t feel like blogging. I’ve found that it’s better to just leave a gap in your blogs rather than post any old junk. A good trick is to always have three or four draft posts ready to be dusted off and posted if you’re pushed for time, or just plain don’t feel like it.
8. Bloggers are, almost without exception, nice people. Even if they thrive on controversy, they’re not mean or insulting. To take this point a little further, the most popular bloggers are the nicest ones, like Darren Rowse of Problogger, or Maki of DoshDosh.
9. They love to learn. Blogging is a craft that needs to be learned. It takes a great deal of experimentation and reading to get to the point where you’re gaining readers on a daily basis and making your way into people’s RSS readers. To get you started in the right direction, consume this list by Problogger.
10. Successful bloggers network. Having a circle of others who know their subject and who are prepared to give opinions and otherwise help out is an invaluable aid to the blogging process. Their favorite haunts are sites like Digg, Del.icio.us, twitter, FaceBook, FriendFeed and others.
11. They are heavily into social media and social networking for the potential extra exposure. See list in bullet above.
12. The more popular a blog becomes, the more you’ll notice that the blogger is frequently seen in SEO circles. There are even a number of notable bloggers whose opinions on SEO are widely respected. Search engine optimization is essential for your blogging success, and the most important part of optimizing your blog is getting inbound links. You can do this by having great content that others want to link to, and by commenting on other good blogs. Don’t forget linking between your blog posts for legitimate links too. Beyond that, here are some great tips for optimizing your blog from Search Engine Land, and another from Pronet Advertising.
13. Successful bloggers give their readers information that is not just interesting–it has to be useful too. If you can help your readers out in their daily work or lives they’ll be back again and again.
14. For the most part, successful blogs deal with a niche–a specific part of a subject. There are a few examples of blogs that deal with a wide range of subjects though. One I love is Lifehacker.
15. They are prepared to spend literally hours a day to post, network and improve their blog. I would say that two-three hours a day is the minimum you’ll get by on if you want a remarkably successful blog. Just being honest here, for all those who think they can get by on twenty minutes a day!
16. The most successful blogs are those that form a community. Good bloggers are good community leaders, and for many blogs this is key. Over to Guy Kawasaki for more on building a community.
17. Create dialog with other top bloggers. It’s no coincidence that all the top blogs regularly refer to posts on other blogs, and even engage in conversation with other bloggers through their posts. This takes the concept of community building to a higher level and provides readerships with further resources that will be useful to them.

Bloggers I find Outstanding

(In no particular order)

• Darren Rowse of Problogger
• Maki of DoshDosh
• Chiropractic of Planet Chiropractic
• Rand Fishkin of SEOmoz
• Dave Taylor of Ask Dave Taylor
• Brian Clark of Copyblogger
• Michael Gray of Wolf Howl
• Rae Hoffman of SugarRae
• Lyndon Antcliff of Cornwall SEO
• Chris Garrett of ChrisG.com
• Lee Odden of Top Rank Blog
• Hugh MacLeod of Gaping Void
• Naomi Dunford of IttyBiz