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Writing for the Web Content creation, also referred to as content management, is the single most important thing you can do to make your site worth visiting. These tips will also help you improve the SEO for you site–you’ll be creating optimized web content as you go. I’ve started off with the most basic. The [...]
Laser Focus–Make it Your Watchword for 2012 I totally agree with the trend back towards FOCUS, as opposed to ‘multi-tasking’, which is the modus operandi of anyone who is easily distracted by the latest shiny new thing. In fact, I’m making it a major part of my business plan for 2012 to learn to focus. [...]
Let Me Explain.. I hate scrambling to remember everything of note as the year draws to a close. So this year I’m starting my ‘farewell to 2011′ post in the middle of October. I will continue to update the post over the coming weeks so that as the New Year advances, I will have a [...]
Google Rigging Results? Although the first time I had suspicions that Google is rigging results was way back in 2007 (another story that I’ll save for another time), I was still shocked when I read today of the revelations about the accusations being leveled at Google at the Senate Antitrust Hearing. There has been precious [...]
The Mists Roll Away and All is Revealed! I’ll admit that I planned to write this post some time ago, but I’ve been over-committed time-wise, to put it mildly. As it turns out though, it’s a good thing I gave the dust time to settle. Now is actually a very good point at which to [...]
Almost a year-and-a-half ago I took a decision that was to have far-reaching consequences on every area of my life. It’s the main reason you won’t have been reading much of my writing lately. Quite Out of Character For Me… After twenty years of freelance consulting I arbitrarily, and quite uncharacteristically decided to accept an [...]
When I saw that Forensic SEO Consultant Alan Bleiweiss was bringing out a book on SEO content writing, I instantly made a mental note to keep track and read it as soon as it was available. Having been in SEO for 8 years, I don’t get that excited about most of the ‘new’ stuff that [...]
Google’s Latest Algo Update Held Some Surprises! Google isn’t rolling out as many dramatic updates as they did several years back: but my, when they do a big one nowadays is there major fallout! First of all, a quick note on the name of the update: we already know that the name Farmer Update is [...]
Vanessa Fox on Search: These days, your search strategy is your business strategy, whether you realise it or not, because that’s how potential customers are trying to find you. Search is the new Yellow Pages… That was from her book, Marketing in the Age of Google. It goes without saying that Vanessa is right. Ask [...]
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How Negative Feedback Can Still Help Your Brand
STOP! Don’t delete those negative comments! A week-or-so ago, I was perusing my Twitter feed when I saw a tweet accusing someone of deleting negative comments from a blogpost. I’m not going to name names because that argument is totally irrelevant here. What I want to talk about is how deleting negative comments from your [...]