Don’t Overlook Audience Engagement!
Looking around on the Web, it seems apparent to me that so many website owners have forgotten that the main purpose of conducting business online is to engage your audience in a manner that will make them want to buy from you.
- Passion: Sure, you’re going to need the latest tech tools to engage your audience. But without passion, which will shine through in a love of what you do, you can never hope to beat out the competition. To make customers love your product enough to part with their money, you need to LOVE WHAT YOU DO! There–I said it again.
- Sincerity: You need to take an interest in your customers and they can tell if you’re not sincere. If you don’t love the people you work with, it will show and you won’t succeed. If you’re a terrible people person, either learn or give over that part of your business to someone who does it better. Even that might not work though, because creating a relationship with your customers is the name of the game.
- An Education: It is critical that you keep up with the latest in your industry and related industries. Yes, it’s a lot of work, but the alternative is your customers moving over to your competition because they did their homework.
- Website: In most cases you will need a website to effectively engage your website. Social media is the main way you’re actually going to nab your potential customers, but you have to pass them on somewhere where they can get all the information they need about you and your products, and a well-designed website is by far the best way to do that.
- Great Content: Make sure your website is well laid out with plenty of valuable content, and most importantly, easy access to everything that your customer will need. Even if you have to pay for some of your website content, investing in a content creation expert will pay off handsomely in the long run.
- Social Media Accounts: Which social media platforms you choose, and how many of them you think will be needed for effective audience engagement, will vary from business-to-business. You can do this yourself, or you can hand it over to a carefully-selected social media strategist.
- Media Content: You don’t need to be a movie producer to get some kind of a video up on YouTube that you can also pop into a blog post, or page of your website. There are literally millions of examples of interesting vids that didn’t take much to create, but that really paid off in terms of audience engagement.
- Social Media Surveys: Taking surveys about your business and your products or services can give you valuable insight to how your customers see you. What’s more, once you’ve done the initial installation work, there’s very little actual exertion involved. Just sit back and watch the information roll in. You will have to act on it though!
- Competitions: This is an oldie but a goodie. So many people love a competition. It will be a chance for you to attract attention, get the word out, and interact with your audience on a very personal level. Make sure you don’t miss out on any of those opportunities.
- Feedback: Ask your customers what they think of your product or service. They will be impressed that you care. And if you listen to them you will be able to move your business up a notch.