I often amuse myself by searching Google for ‘SEO’ copywriters who actually started out vilifying the profession! There are several of them. A couple of years ago they were turning up on searches taking a firm stand against the need for SEO. As time wore on, they all saw that not knowin anything at all about SEO, and taking a stand against it was hurting them professionally.

Now, some of them have actually used their skills to relaunch themselves as SEO copywriters, and even SEO experts! I suppose imitation is the sincerest form of flattery after all.

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By now you should be well-infused with the New Year spirit. If you haven’t already made plans for your online business, now is the time to do it. If your online image could stand a shake-up, take a look at the web content that represents who you are first.

Vibrant words will convey your message in the best way possible, and if they’re optimized for the search engines you’ll be flying high!

Contact me if you’d like to discuss how great copy can enhance your online business as part of your plans for expansion in 2007!