Search Engine War Heats Up!

August 31, 2006 by Patricia Skinner · Comments
Filed under: Google Search News 

search-engine-optimization-seo.gifOf late, it seems that hardly a week goes by without one of the major search engines coming out with some new trick to poach customers from rivals. One of the latest events is the debut of Google’s new “Google Apps for Your Domain.” Clumsy name huh? Read more

PodCasting Anyone?

August 29, 2006 by Patricia Skinner · Comments
Filed under: SEO blog 

I’ve been trying to find the time to learn about PodCasting for a long while. Today I ran across this blog post that has some pretty interesting insights into how this new technology can be used.

New Search Tool with a Difference

August 29, 2006 by Patricia Skinner · Comments
Filed under: SEO blog 

Search engines come and go, and online gadgets abound. But every now and then, something really good comes along. For me, the last time this happened was with the launch of Google. It’s happened again!

Tag Fetch is going to be supremely useful for anyone (like me) who does a lot of research during the course of their working day.


Heads UP: New Concept Alert

August 29, 2006 by Patricia Skinner · Comments
Filed under: SEO 

It seems amazing now, that only five years ago, there was no such thing as an “SEO copywriter,” which is what I am today (and about ten million other writers as of the past 18 months)! This is proof that the Internet is causing us to evolve at a shattering rate. Another new concept that is just putting in an appearance is… Read more

All As One

August 28, 2006 by Patricia Skinner · Comments
Filed under: SEO blog 

Yesterday I met a very interesting lady online. To cut a long story short, I’m not doing some pro bono PR and tweaking for a very worthy cause. All As One presents us with the opportunity of sponsoring or adopting a child from Sierra Leone. If you’ve been looking for an opportunity to pay back some of the good you’ve received as a member of the human race, do hear what these people have to say.

As part of the PR campaign, I have created this Squidoo Lens . I would love feedback! Suggestions? Yes please!

Need to Understand RSS?

August 27, 2006 by Patricia Skinner · Comments
Filed under: SEO blog 

If you write a blog, or even if you only read blogs, you need to know what RSS is all about.

Read more

Squidoo=Instant profile

August 27, 2006 by Patricia Skinner · Comments
Filed under: SEO blog 

This is social networking with a difference! If you have ever felt the need for an online profile, but felt that it was just too much trouble to arrange it (hire a developer, hire some hosting space, hire a writer…) then read on. Help is at hand. Read more

Selecting the Right Keywords

August 27, 2006 by Patricia Skinner · Comments
Filed under: Keyword Research 

To be effective, your website needs to be empowered. Picking the right keywords for your business is no less than a process of empowerment.

It’s common for copywriters who don’t know about search engine optimization to knock SEO, saying it’s not necessary and that’s it’s akin to snake oil. They are wrong, wrong, wrong. If you listen to these people, you are rendering your website impotent. Someone who knows better will be able to get a higher ranking than you with no effort whatsoever. Read more

Building Brand Awareness

August 27, 2006 by Patricia Skinner · Comments
Filed under: Marketing blog 

Building brand awareness is not an easy task. It’s especially difficult to make sure that you’re targeting the right audience. The elements of branding are easy to identify though…. Read more

Virtual Handshake: Online networking

August 26, 2006 by Patricia Skinner · Comments
Filed under: SEO blog 

There’s no doubt that online, building your network is essential if you want to have any success as an e-entrepreneur. So the process of networking has come in for some sharp scrutiny from the gurus. I recently came across a very interesting ebook that helps you get to grips with online networking. Good book, highly recommended: The Virtual Handshake. You’ll see that in the top, right hand corner there’s a yellow box where you can download the box fr*ee.

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