Blogging is a new industry, and while it is already huge, it seems the surface hasn’t really been scratched yet. Learning how to use blogging to enhance business might be something you’ll want to do in order to establish your online brand. One of the latest forms of blogging is micro-blogging, as in Twitter or Plurk.
There are lots of reasons why opening an account with Twitter is a great thing to do for your business:
- Joining Twitter is free, easy and takes only seconds (OK you’re right, that’s two reasons right there).
- You can create a Twitter network that links you up with some really impressive people in your niche. We even have celebrities like Britney Tweeting now. You can find best selling authors like Scott Allen and towering business personalities like Guy Kawasaki.
- Twitter is one of the best ways there is to keep abreast of trends in your niche. Communication is essential for anyone wanting to succeed in this information age, and if that information can be had in real-time on a breaking news basis, just imagine what an edge that would give you compared to your competitors who have not yet discovered Twitter. Many times we hear important news before it breaks in print and broadcast media. There have even been instances where they’ve taken queues from us–not always successfully. Jill Whalen calls it the ‘water cooler aspect,’ and that about sums it up.
- Even if you don’t feel like it now, grab your Twitter ID (especially your name) now in case you really regret it later when you see that everyone’s using Twitter, (chances are you will).
- Twitter is a fantastic way of getting inspiration for your blog or website, or any other project you’re working on. Users often use it for feedback, canvassing the market and a lot more. Here’s just one example of how bloggers get material for posts as well as business development ideas.
- Have questions about business? Give them up to the Twitter universe. Chances are you’ll be pleasantly surprised at the results.
- Used correctly Twitter can be a superb reputation management tool both for getting the good word out and suppressing the bad. But that will only work if your Twitter network is already well established when you have a reputation crisis to contend with.
- Some really interesting writers/artists are easy to link up with.
- Itinerary coordination: Obama‘s presidential campaign made extensive use of social media channels including Twitter for announcements and coordination.
- Twitter makes a very effective mode of communication and coordination if there’s a crisis, or heaven forbid, a disaster. But if you’re not already established on Twitter with an effective network, when a crisis erupts it’ll be too late.
- If you choose to you can keep an eye on your market/network anonymously by signing up for Twitter in another name. You can have as many accounts as you want, and if you use an Twitter client like Twhirl, Spaz or Tweetr for Mac you can tweet in more than one profile at once.
- You can Tweet from your PC, laptop, handheld or smartphone.
- Twitter takes far less effort to keep up with than some other social media platforms, such as FaceBook, for example. You are in complete control of how much interaction you choose to take on.
- All the coolest bloggers like Tech Crunch, Problogger, Copyblogger and lots more, are on Twitter. And before all my blogger-friends raise a howl of protest, I cannot list all you cool and notorious bloggers on here I want to finish some time today.
- You can post your Twitterfeed to your blog or website to increase your network and provide enhanced interactivity for your clients/customers.
- Join a multitude of entrepreneurs who are actively promoting their goods or services via Twitter in the form of special offers and so on.
- There are a multitude of Twitter applications such as Twitter Grader, or Mr Tweet that will help you gauge your popularity, market reach and even shortcomings. All vital for social media marketing in any form.