Social Media Focuses on Humanity
Wow! Why is it that all the disasters seem to happen in January, or right at the end of December so that all of January overshadowed by them? Using Our Skills to Help... The SEO community, along with all the other communities on Twitter, Facebook and other social media channels, quickly started using whatever skills they possess to get the word out and help with what's going on in Haiti right now. The poorest country in the Western hemisphere was struck by a powerful 7.0 earthquake on January 12 with a devastating result that is still only just emerging. Last year it was ...
Using Social Media for Reputation Management & Brand Building
Brand-Building & Reputation Management If reputation management is a headache you're already encountered, or if you're one of the many businesses where your reputation could be attacked through no fault of your own, then you should prepare yourself to get busy on social media. The many social media channels are a proactive reputation management gift to anyone who would like to fend off a possible reputation attack, or fix a disaster that's already happened. Social media is the cost-conscious way of tweaking your brand in any direction you like: compare a cost of zero with the hefty price tag that comes with ...
Hacking, Cyber Crime, TechCrunch & You…
Who? Me? Most of us observe the news items on the latest hacker activity or cyber crime with detachment, because, after all, we're not in any way connected with this activity are we? But a recent hacking event involving Twitter (the victim) and TechCrunch (the recipient), and an unknown hacker who calls himself Croll, got me thinking about how many of us online may be feeding the cycle of hacking and cyber crime unknowingly, or certainly unintentionally. What I'm about to say may be considered by some as unnecessarily harsh: Life is tough let's face it, and this is one of those ...
Why WordPress Can Help Your Business…
This is a follow-on post for my post on the Rise of the Blog as a Business Gateway over at SEOscoop. If you read the post and the comments you will see that Glenn over at Divinewrite raised so many good points that I realized I'd left out some important information. More About WordPress and SEO I can't find any decent usability studies, but there's a ton of information all over the web that talks about WordPress's SEO-friendly setup. There are a couple of hitches: duplicate content is one but you can largely cut that out by disabling the content preview ...
Ultimate List of Web Tracking Applications
Track Your Business to the Top An important aspect of getting your website optimization right is tracking results and monitoring visitors and how they move about on your site, to make sure you're getting targeted traffic (relevant for your product) and that your visitors 'convert' when they get there: that's tech-speak for they do whatever it is you want them to do! To make sure you get the mix right, a vital component of your website equipment is efficient tracking tools. The more accurately you can monitor who visits your website, why, and how satisfied they were, the more successful you'll be ...
17 Hot Reputation Management Tips
Online, as in real time, your brand is your reputation and your reputation is your brand. Any negative material about you or your business that shows up in searches for your relevant keywords needs to be fixed fast. M ake no mistake: those unflattering words can damage your business, reduce conversion rates and cause existing clients to look elsewhere. Here is a collection of effective strategies employed by professionals to make those nasty pages go away. Before we get into technicalities, I'd like to mention three things not-to-do. First of all, don't panic. The Web is not a static place and nothing is ...
Proactive Reputation Management From the Ground Up
Overwhelmingly, and tragically, online businesses approach the subject of reputation management entirely from the wrong angle. That is to say they don't manage their reputation at all until disaster strikes. Without any doubt Proactive Reputation Management is the way to go. If you lay the groundwork your reputation is going to be a lot easier to protect. In fact, if you're truly proactive in your approach, you should end up in a position where no one single miscreant could possibly affect the way your audience or client-base sees you. The stronger your online network, and the wider your reputation, the more difficult ...
101 Linkbait Resource: Everything You Ever Wanted to Know About Building Links
SEO: If you do nothing else, build links! It's more-or-less official: link-building is quite possibly the most important part your SEO campaign if you're at all serious about breaking into the ranks of page-1 Google results. But the more we hear people talking about building links, the more mysterious the whole subject becomes: surely there's a lot the average person can't know about it? Actually, it's not that mysterious. Here's a breakdown of what you need to get right to create a world-class piece of linkbait that will garner valuable links as well as get people talking about you and your blog or ...
SEO
Social Media and the Future of SEO
Let’s Follow the Yellow Brick Road, SEOs A while back I read an interesting comment over at SEOmoz after watching Rand Fishkin’s Whiteboard Friday: it roughly, and rightly, stated that SEOs are tired of following Google’s latest algo change. In his video, Rand asserts that all we’ll need to worry about in the future are the facts that backlinks will always count as votes of... [Read more]
8 Non-Negotiable Elements of SEO
For many of you this will be revisiting the basics. We could all do with a little refresher course on what’s important in SEO now and then. It’s common for SEO clients to pick and choose what they want included in their SEO campaign. Many SEO consultants will, often against their better judgment, agree to a scaled-down campaign that suits the client (or rather the client’s budget).... [Read more]
Social Media Expert’s Social Media Confession!
I hate to admit this but… This is going to have to be one of my occasional posts about me. If you’re not new here, you may have noticed I haven’t posted for a while. I’ll be painfully honest with you: I’ve been thinking seriously about what it’s all about online, with social media and everything. You know how sometimes you get all introspective and start comparing... [Read more]
Competitive Analysis: What you need to get in front of competition!
SEO for Competitive Analysis Ever heard that you need a plan to get ahead? It’s sometimes exceedingly tricky to formulate a plan though isn’t it? Luckily, in online business it’s really easy to formulate a plan to get ahead in your niche–whatever that is. Finding Your Niche Competition First you need to identify those websites that are ahead of you in the search results for... [Read more]
Matt Cutts is a really nice guy but…
…must we all keep hanging on his every word? He is, for sure, a very helpful, and very friendly guy. But just look at what he does for a living will you? Now before I go on, let me stress that this is not a personal attack against Matt: He’s a nice guy with an exquisitely difficult job. But the facts remain. I got thinking about this subject after a reader commented on my recent post on... [Read more]
Ultimate List of Web Tracking Applications
Track Your Business to the Top An important aspect of getting your website optimization right is tracking results and monitoring visitors and how they move about on your site, to make sure you’re getting targeted traffic (relevant for your product) and that your visitors ‘convert’ when they get there: that’s tech-speak for they do whatever it is you want them to do! To make... [Read more]
Five WordPress Plugins You Must Have
Choosing the Right WordPress Plugins It can be difficult to decide just which WordPress plugins you should install. We’re spoiled for choice and that’s for sure. If you’re just starting up with your WordPress blog I suggest you don’t go installing plugins right and left, since you can slow your site and there’s no sense installing plugins you really don’t need. However,... [Read more]
The Birth of the SEO Self Regulation Community
SEOs for Self Regulation I’ve been trying to get things going on the self regulation front for several years now. After approaching a number of big-name SEOs hoping they’d help by taking up the cause, I finally reached the point where I felt if I didn’t do it no-one will. So I decided that I’d start some kind of grass-roots movement myself. Why high-profile SEOs don’t... [Read more]
Online Marketing Strategies for Overcoming the Prevailing Economy
I f you’ve been hesitant about launching a full-scale online marketing campaign up till now you may be ready to make the move given the present economic climate. Online advertising and marketing can be both more effective and a lot cheaper than the real-world equivalents. As far as I’m concerned it no longer makes sense, either, to have all your eggs in one basket. At the very least,... [Read more]
Learning SEO Secrets
SEO Secrets by Glenn Murray Learning about SEO can be tedious and time consuming. If you’re determined to equip yourself for building a successful online business without much outside help, you need a shortcut to the right information. A few days ago I was privileged to download a new ebook on SEO. Called SEO Secrets, the book is a comprehensive guide to all aspects of SEO. It is perfect for... [Read more]
Read More Posts From This Category »
SEO Self Regulation Community--SEOs for Higher Standards!
Search Engine Journal
SOSG
